Job Description:
OwnFluent’s App Content Manager will own the end-to-end lifecycle of all in-app learning materials – from video and audio scripts to quizzes, flashcards, and interactive exercises. You’ll ensure that every lesson is pedagogically sound, culturally relevant, and aligned with our adaptive AI pathways to deliver a seamless, engaging experience for English learners worldwide.
Responsibilities:
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Content Strategy & Roadmapping
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Define the content roadmap in partnership with Product and Curriculum teams, prioritizing new modules (e.g., word lists, dialogue simulations, pronunciation drills) and updates to existing ones.
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Align content goals with user analytics (drop-off rates, module completion, skill proficiency) to optimize engagement and learning outcomes.
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Curriculum Design & Development
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Write and edit clear, concise instructional copy, dialogue scripts, and voice-over narratives tailored to different proficiency levels and accents.
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Coordinate with subject-matter experts, linguists, and voice talents to produce high-quality recordings and assets.
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Interactive & Assessment Creation
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Build and QA interactive exercises—multiple-choice quizzes, fill-in-the-blanks, drag-and-drop activities, and speaking prompts—using the app’s authoring tools.
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Design and implement formative and summative assessments that feed into our adaptive AI engine for personalized learning paths.
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Localization & Cultural Relevance
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Oversee localization workflows for regional variants (US, UK, AU, NZ, CA English), ensuring idioms, examples, and cultural references resonate with target audiences.
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Manage translation and voice-over sessions for supported languages as the platform scales.
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Quality Assurance & Continuous Improvement
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Conduct content audits, review user feedback and support tickets to identify gaps or errors, and drive iterative improvements.
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Collaborate with UX/UI designers to ensure content is presented intuitively and adheres to accessibility best practices.
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Cross-Functional Collaboration
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Partner with Data Science to analyze learning efficacy and recommend content adjustments based on engagement metrics and skill-gain data.
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Work with Growth and Marketing to surface flagship lessons and promotional snippets that showcase our unique value proposition.
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Preferred Qualifications:
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Bachelor’s degree in Education, Applied Linguistics, Instructional Design, or a related field.
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3+ years of experience designing and managing digital learning content—preferably in language-learning or ed-tech products.
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Strong curriculum-writing skills: ability to break down language concepts into clear, scaffolded lessons.
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Familiarity with e-learning authoring tools (Articulate Storyline, Captivate, or similar) and basic multimedia production workflows.
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Data-driven mindset: comfortable using analytics to inform content decisions and measure impact.
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Excellent project-management skills to juggle multiple concurrent modules and iteration cycles.
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Experience with localization processes and working with translation vendors is a plus.
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Passion for education, technology, and creating engaging learning experiences.
