Career Details

Job Description:

OwnFluent is seeking energetic Social Media Content Creators to bring our brand to life across Instagram, TikTok, Facebook, X, LinkedIn, and emerging platforms. You’ll craft on-trend, snackable content – short videos, graphics, carousels, Stories/Reels—that showcase our immersive English-learning modules, engage our global community, and drive new user sign-ups.

Responsibilities:

• Concept & Storyboarding

  • Brainstorm and pitch fresh content ideas aligned with monthly themes, product launches, and seasonal campaigns.

  • Develop briefs, shot lists, and storyboards for short-form videos (Reels, TikToks), carousel posts, and interactive Stories.

• Content Production & Editing

  • Shoot or assemble footage (screen recordings, user testimonials, voice-overs) and edit using tools like Premiere Pro, CapCut, or InShot.

  • Design branded graphics, motion-text overlays, and animated elements in Canva, After Effects, or Photoshop.

• Copywriting & Captioning

  • Write punchy, platform-optimized captions, hooks, and CTAs that drive engagement (likes, shares, saves) and traffic to our app/website.

  • Craft on-brand hashtag strategies and ensure accessibility with clear subtitles and alt text.

• Publishing & Scheduling

  • Maintain a rolling content calendar in tools like Later or Hootsuite, scheduling posts at optimal times for our key markets (US, UK, AU, NZ, IN).

  • Coordinate with the Social Media Manager to align on paid-boosted posts and cross-channel promotion.

• Trendspotting & Community Engagement

  • Monitor platform trends (audio challenges, filters, memes) and rapidly adapt them to our learning context.

  • Curate and re-post high-value UGC (student success stories, before/after pronunciation snippets) to strengthen community bonds.

• Performance Analysis & Iteration

  • Track content metrics (views, engagement rate, saves, shares) and report weekly insights.

  • Use data to refine formats, posting cadence, and creative approaches for continuous improvement.

Preferred Qualifications:

• 2+ years creating social-first multimedia content for a consumer brand or ed-tech product.

• Proficiency with short-form video editing (Premiere Pro, CapCut) and graphic design (Canva, Photoshop).

• Strong sense of visual storytelling, pacing, and platform best practices.

• Excellent written communication and copywriting chops, with flair for concise, engaging captions.

• Familiarity with social-media management tools (Hootsuite, Later) and native analytics dashboards.

• Ability to work quickly under tight deadlines and pivot on emerging trends.

• Passion for language learning, cultural exchange, or education technology is a plus.