Career Details

Job Description:

OwnFluent is an AI-driven English-learning platform that uses real-world video, audio, and interactive practice to help learners gain confidence, pronunciation accuracy, and cultural fluency. We’re looking for a strategic Marketing Manager to own our go-to-market plans, drive user acquisition (both free and paid), and build a cohesive brand presence across digital and offline channels.

Responsibilities:

• Marketing Strategy & Planning

  • Develop a 12-month marketing roadmap aligned with business goals, product launches, and seasonal peaks.

  • Set targets and KPIs for user acquisition, activation, retention, and revenue growth.

• Campaign Development & Execution

  • Plan and execute multi-channel campaigns (paid search, social ads, display, affiliate, and influencer partnerships).

  • Oversee creative briefs, asset production, and rollout schedules with internal teams and external agencies.

• Content & Inbound Marketing

  • Collaborate with Content and SEO specialists to produce blog posts, case studies, webinars, and newsletters that nurture our global audience.

  • Optimize on-site content, landing pages, and email funnels to maximize organic traffic and lead generation.

• Performance & Analytics

  • Track campaign performance (CAC, LTV, ROAS, conversion rates) using Google Analytics, Mixpanel, or comparable tools.

  • A/B test messaging, creatives, and landing-page experiences; iterate based on data insights.

• Budget & Vendor Management

  • Allocate and monitor a six-figure annual marketing budget across channels for maximum ROI.

  • Manage external partners—ad networks, creative agencies, analytics consultants—and negotiate contracts.

• Brand & Community Engagement

  • Ensure consistent brand messaging and visual identity across all touchpoints.

  • Partner with Community, Social Media, and Customer Support teams on events, webinars, and user-generated content initiatives.

• Cross-Functional Collaboration

  • Work closely with Product and Growth teams to translate roadmap features into customer-facing campaigns.

  • Provide market feedback and competitor insights to inform product prioritization.

Preferred Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• 5+ years of full-funnel marketing experience—ideally in B2C SaaS or ed-tech.

• Demonstrated success scaling digital campaigns and driving CAC below industry benchmarks.

• Proficiency with paid-media platforms (Google Ads, Facebook/Instagram Ads), marketing automation (HubSpot, Marketo), and analytics tools (Google Analytics, Mixpanel).

• Strong analytical mindset: skilled at interpreting data, setting up dashboards, and making data-driven decisions.

• Excellent project-management skills with a track record of orchestrating cross-channel launches.

• Creative storyteller with solid copywriting and content-planning abilities.

• Passion for education, language learning, or cultural exchange.