Career Details

Job Description:

OwnFluent is an AI-driven English-learning platform seeking a detail-oriented Paid Ads Specialist to plan, execute, and optimize performance-driven campaigns across search, social, display, and programmatic channels. You’ll be responsible for maximizing ROI on our ad spend, driving high-quality user acquisition, and reporting actionable insights to fuel growth.

Responsibilities:

• Campaign Strategy & Setup

  • Develop and implement paid-media plans aligned with marketing objectives (acquisition, trial sign-ups, paid conversions).

  • Select channels (Google Search/Display, Facebook/Instagram, TikTok, LinkedIn) and audience segments to target emerging and developed markets.

• Creative & Copy Collaboration

  • Work with designers and copywriters to produce ad creatives, headlines, and landing-page messaging that resonate with language learners.

  • A/B test ad variants—images, video snippets, CTAs—and iterate based on performance.

• Budget & Bid Management

  • Allocate and monitor daily/monthly budgets, adjust bids using manual and automated strategies (e.g., Target CPA/ROAS).

  • Ensure efficient pacing and pacing across campaigns to hit spend and performance goals.

• Optimization & Reporting

  • Continuously analyze KPIs (CPC, CTR, conversion rate, cost per acquisition, ROAS) and identify opportunities to improve campaign efficiency.

  • Build dashboards and deliver weekly/monthly performance reports with clear recommendations.

• Cross-Functional Alignment

  • Collaborate with Growth, Product, and Analytics teams to align on new feature launches, channel expansions, and tracking requirements.

  • Provide paid-media insights to inform broader marketing strategy and creative direction.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field.

• 2+ years of hands-on experience managing paid-media campaigns for a B2C SaaS or ed-tech brand.

• Google Ads and Meta Ads certification (or equivalent) with proven track record of hitting CAC and ROAS targets.

• Strong analytical skills; proficient with Google Analytics, Ads Manager, Data Studio, or similar reporting tools.

• Experience with tag-management and conversion-tracking setup (Google Tag Manager, Facebook Pixel).

• Budget-management expertise across multiple digital channels.

• Excellent communication skills for presenting performance insights and recommendations.

• Detail-driven mindset and comfort working in a fast-paced, data-led environment.